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CACTUS WINS 12 AD CLUB DENVER AWARDS
On Friday, February 8th, Cactus was honored with 12 wins at The Fifty, Ad Club Denver's annual awards show. The Fifty recognizes the 50 best advertising ideas over the past year, regardless of category, client or budget as judged by the brightest industry professionals from across the country. The judges panel included Mel Exon, Managing Partner and Founder of BBH Labs; John Stapleton, Chief Creative Director with 22Squared; Nick Law, Chief Creative Officer with RG/A; Matt Peterson, Co-founder/CEO of Creature; and Chris Henderson, Executive Creative Director, Digital at Olson.
HERE ARE THE TWELVE WINNING CAMPAIGNS:
1/
Client: Cactus
Campaign: Bike From Work Bash
The Idea:
“Bike from Work Bash is about partying, drinking and a whole lot of unadulturated bike love. So were our videos.”
“Bike from Work Bash is about partying, drinking and a whole lot of unadulturated bike love. So were our videos.”
~Allie Edwards, Art Director
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2/
Client: Colorado Lottery
Campaign: Immortalizer
The Idea:
“We created enthusiasm for a game that connects with vampire pop-culture by giving our players the opportunity to become vampires themselves.”
“We created enthusiasm for a game that connects with vampire pop-culture by giving our players the opportunity to become vampires themselves.”
~Brian Watson, Associate Creative Director
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3/
Client: Colorado Lottery
Campaign: Mega Millions Campaign
The Idea:
“The objective was to create a meaningful place for Mega Millions in the Colorado market by establishing it as THE $1 mega jackpot game. The idea of the campaign was that these days, you can't get anything good for a dollar, except Mega Millions, which could make your dreams become a reality. It's how your dollar wants to be spent.”
“The objective was to create a meaningful place for Mega Millions in the Colorado market by establishing it as THE $1 mega jackpot game. The idea of the campaign was that these days, you can't get anything good for a dollar, except Mega Millions, which could make your dreams become a reality. It's how your dollar wants to be spent.”
~Tara Turner, Account Supervisor
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4/
Client: Denver Zoo
Campaign: Toyota Elephant Passage Campaign
The Idea:
“We aimed to bring to life the immersive experience of connecting with Asian wildlife and culture within Toyota Elephant Passage.”
“We aimed to bring to life the immersive experience of connecting with Asian wildlife and culture within Toyota Elephant Passage.”
~Summer Hershey, Account Supervisor
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5/
Client: Jackson Hole
Campaign: Winter Mobile Outdoor
The Idea:
“Front Range skiers are a prime audience for Jackson Hole. What better place to reach them than on I-70 on the Saturday morning of President's weekend, when they're stuck in hour long traffic delays, surrounded by dry conditions and entice them with an incredible shot of the snow-covered Tetons.”
“Front Range skiers are a prime audience for Jackson Hole. What better place to reach them than on I-70 on the Saturday morning of President's weekend, when they're stuck in hour long traffic delays, surrounded by dry conditions and entice them with an incredible shot of the snow-covered Tetons.”
~Diana Knutson, Media Planning Supervisor
Want more? View the rest of our work for Jackson Hole
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6/
Client: Man Therapy
Campaign: Advertising Campaign
The Idea:
“We fought the common perception that therapy isn't for guys with four-letter words, burly mustaches and the manliest f@#&ing therapist you'll ever meet.”
“We fought the common perception that therapy isn't for guys with four-letter words, burly mustaches and the manliest f@#&ing therapist you'll ever meet.”
~Elliot Nordstrom, Copywriter and Co-creator of Man Therapy
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7/
Client: Man Therapy
Campaign: PR & Social Campaign
The Idea:
“To reach working age men in an unexpected way, we created and seeded a series of manly videos featuring Dr. Mahogany providing humorous and effective stress reduction tips, knowing that guys would share them because they are funny.”
“To reach working age men in an unexpected way, we created and seeded a series of manly videos featuring Dr. Mahogany providing humorous and effective stress reduction tips, knowing that guys would share them because they are funny.”
~Mike Lee, PR & Social Media Director
8/
Client: Man Therapy
Campaign: Website
The Idea:
“To bring Dr. Mahogany to life, we created a virtual office where men can go to get help in the privacy of their own home no matter the time of day.”
“To bring Dr. Mahogany to life, we created a virtual office where men can go to get help in the privacy of their own home no matter the time of day.”
~Kate Schmitz, Interactive Director
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9/
Client: Smashburger
Campaign: Smashburger: Burger Smasher Campaign
The Idea:
“Smashburger smashes their burgers, so we created the Smashburger Burger Smasher--the guy who smashes burgers at Smashburger. Then we created the Smashburger Burger Smasher Game to let people smash burgers just like the Smashburger Burger Smasher. The campaign was a smash!”
“Smashburger smashes their burgers, so we created the Smashburger Burger Smasher--the guy who smashes burgers at Smashburger. Then we created the Smashburger Burger Smasher Game to let people smash burgers just like the Smashburger Burger Smasher. The campaign was a smash!”
~Ryan Johnson, Associate Creative Director
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10/
Client: University of Colorado Hospital, Center for Dependency, Addiction and Recovery (CeDAR)
Campaign: Pills, Whisky, Wine Consumer Print
The Idea:
“The idea was to break down the stigma of addiction and the denial people face in getting help for themselves or for their family, by showing that addiction creeps up on people and it's not always so obvious or clear.”
“The idea was to break down the stigma of addiction and the denial people face in getting help for themselves or for their family, by showing that addiction creeps up on people and it's not always so obvious or clear.”
~Norm Shearer, Partner and Creative Director
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11/
Client: University of Colorado Hospital
Campaign: 2012 Direct Mail Poster: Maps
The Idea:
“The spirit of discovery that drove the explorers of history to never quit searching or charting the unknown is the same spirit that drives the University of Colorado Hospital today.”
“The spirit of discovery that drove the explorers of history to never quit searching or charting the unknown is the same spirit that drives the University of Colorado Hospital today.”
~Jorge Lamora, Senior Designer
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12/
Client: Winter Park
Campaign: Ski Pass for Life Microsite
The Idea:
“Through our planning, we found a common thread: people's passion for skiing at Winter Park. It's the kind of place they come back to again and again"for life. We wanted to share that lifelong passion with the world, so we created the Winter Park Ski Pass for Life Sweepstakes. Through an integrated digital campaign, we drove people to an engaging microsite to discover the incredible Winter Park experience and enter for their chance to become the ultimate Lifer.”
“Through our planning, we found a common thread: people's passion for skiing at Winter Park. It's the kind of place they come back to again and again"for life. We wanted to share that lifelong passion with the world, so we created the Winter Park Ski Pass for Life Sweepstakes. Through an integrated digital campaign, we drove people to an engaging microsite to discover the incredible Winter Park experience and enter for their chance to become the ultimate Lifer.”
~Michael Maciolek, Art Director
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