MAN THERAPY NAMED A ONE SHOW FINALIST
Cactus' Man Therapy
campaign has been named a finalist in The One Show
, viewed by many as the pinnacle of achievement in the advertising industry. The One Show is held annually by the One Club, an organization that exists to champion and promote excellence in advertising and design in all its forms.
A group of international judges selects the winning submissions of the One Show. The Show's prestigious lists of judges are given a rather difficult mission: "to seek out and reward work that is smart, compelling and relevant, work that defies categorization."
Man Therapy reshapes the conversation around men's mental health, using humor to cut through stigmas and tackle issues like depression, divorce and even suicidal thoughts head on.