3.21.12 /

CACTUS LAUNCHES PROJECT HEALTH COLORADO ON BEHALF OF THE COLORADO TRUST

Cactus just launched an innovative media campaign that encourages and enables a real-time, statewide dialogue about health care. Cactus, in partnership with SE2, developed the campaign to engage Coloradans in a discussion about health care by asking questions like, "Is health care in Colorado working?" and "Can you afford the health care you and your family need?" 

Tactics include television, radio, newspaper, outdoor and digital ads, as well as collateral and toolkit materials, all in English and Spanish. Grassroots outreach and social media also will help engage Coloradans to ask questions and suggest solutions for how to make health care work better for themselves and others. 

A key element of the campaign is the Project Health Colorado website, where people can get information on a variety of health care topics including cost, quality, coverage and children's health. They also can vote on and answer questions, propose their own solutions and get information from noted Colorado health care experts. Coloradans' sentiments on a variety of health care topics will be featured in real time through billboard and website tickers showing numeric and percentage votes on each question. 

"We wanted to make it easy for Coloradans to weigh in on questions, share their opinions and join a live discussion about health care," said Joe Conrad, founder and strategic director of Cactus. "This campaign provides a shared forum for them to do that."

Project Health Colorado is a growing group of individuals and organizations working to make health care better by providing a place to ask questions, get answers, share solutions and show support for health care that works for every Coloradan. It's your care. It's your coverage. Have a say in it.  

Project Health Colorado is funded by The Colorado Trust, a grantmaking foundation dedicated to achieving access to health for all Coloradans. The initial partners of Project Health Colorado include Children's Hospital Colorado Foundation, Club 20 Education & Research Foundation, Colorado Center for Nursing Excellence, Colorado Children's Campaign, Colorado Consumer Health Initiative, Colorado HealthStory, Tu Salud, Health District of Northern Larimer County, Metro Organizations for People, 9Health Fair, Regional Institute for Health and Environmental Leadership, Colorado Medical Society, San Luis Valley Regional Medical Center, Stapleton Foundation for Sustainable Urban Communities and 2040 Partners for Health. Additional support for grantees is provided by the Colorado Health Foundation, whose vision is to make Colorado the healthiest 

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